The Insight Layer is a new operational framework designed to deliver context-aware, reusable insights when and where it matters most.

Introducing the Insight Layer: It’s the who, what, when, where, why and how that enables timely and relevant insights.

Why do we need the Insight Layer?

We’re drowning in data, reports and dashboards, but starved for insights.

What’s holding us back today?

Where have you seen rework slow teams down?

What does overload feel like in your org?

Where do insights fall through the cracks?

Core Principles of the Insight Layer

Capture: Learn what works.

Contextualize: Surface at the right moment.

Deliver: Put it in front of the user when it matters.

Use Cases

  • Problem:

    A product team hits a critical bug during a major release. They scramble to diagnose it and are unaware that a similar issue (and fix) was documented six months ago in another team’s sprint notes.

    Solution:

    With the Insight Layer in place, as the team types their notes into a sprint doc, the system surfaces a related past incident—complete with the root cause and resolution. They skip hours of troubleshooting, avoid duplicated Slack threads, and deploy the patch with confidence.

    Impact:

    Reduced downtime, faster response, and confidence in decision-making.

  • Problem:

    A marketing manager builds a new campaign from scratch, unaware that a similar initiative was already tested (and failed) last year in another region with a full postmortem buried in a shared drive.

    Solution:

    As the new campaign plan is drafted, the Insight Layer recognizes overlapping goals and tags from a prior project. It surfaces the earlier campaign’s summary, test results, and lessons learned. Instead of repeating mistakes, the team adapts and improves the strategy.

    Impact:

    Smarter campaigns, faster iteration, and better use of resources.

  • Problem:

    A new analyst joins a remote team. Despite access to docs and dashboards, they struggle to understand prior logic behind key metrics and unknowingly recreates a dashboard that already exists.

    Solution:

    The Insight Layer acts as a contextual guide, surfacing not just documents but the why behind past work. It reveals who created similar dashboards, which metrics were debated, and which ones were ultimately adopted.

    Impact:

    Faster ramp-up, more confident contributions, and reduced rework.